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DRINKING ITALIAN ESPRESSO IS SEXY
89%* of Male Singaporean Thinks That Females Who Drink Italian Espresso Are Sexy [Singapore, 20 September 2006] In an independent research commissioned by Suzuki Coffee, 300 Singapore males between 18 to 35 years old were surveyed. Of total sample population of 300, 232 respondents stated that females who drink Italian Espresso are sexy. 90 respondents were between 30 to 35 years old. 88.9% expressed that females who drink Italian Espresso are sexy. There were 125 respondents between 25 to 29 years old. 94 of them (75.2%) agreed that females who drink Italian Espresso are sexy. 58 out of the 85 (68.2%) respondents between 18 to 24 years old indicated that females who drink Italian Espresso are sexy. “The research is a very interesting and rewarding one. Typically, Italian Espresso is stereotyped as a masculine drink. However, with the results of the survey, we will look into ways to market this coffee to the female demographic,” Ms Chia Ling Ling, Marketing Service Manager, Sarika Gourmet Coffee Co. (S) Pte Ltd, commented. About Sarika Gourmet Coffee Co. (S) Pte Ltd Sarika Gourmet Coffee Co. (S) Pte Ltd, formerly Suzuki Coffee Company (Singapore) Pte Ltd, was founded in 1980 with the aim of supplying the widest and best selection of fine roasted gourmet coffee to Singapore and the region. The company deals strictly in quality-roasted coffee, and has established an enviable reputation for supplying roasted and ground coffee of the highest quality to various coffee consuming industries as well as consumers. With strong emphasis on quality, the company delivers the ‘Freshly Roasted’ brand promise. Many of the world’s top quality beans such as Blue Mountain, Brazil Santos, Mocca, Colombian and Java Arabica are used to blend some of the best selling Suzuki Coffees. Today, the Company claims ownership to more than 75 signature blends created in-house. Media Release issued by Brand Inc on behalf of Suzuki Gourmet Coffee.
back For more information, or a softcopy of the press release, please contact: Elaine Seah Consultant Brand Incorporated Pte Ltd M: +65-96963998 T: +65-62231866 F: +65-62231855 |